Smiling business professional at a desk
People. Businesses. A brighter future.

Welcome to
Focal Point

We’re excited to guide you through the Discovery Journey and help you learn what it means to become a Focal Point Coach — and how you can build a business that is worth more every year.

Explore the Journey
Build
people.
Grow
businesses.
Create
lasting impact.
Watch the video

An Overview of
the Discovery Journey

This video covers the Focal Point investment and royalty structure.

A welcome from our CEO

Hi, I’m Steve Thompson, CEO of Focal Point.

Thank you for taking the time to explore Focal Point and what becoming a business coach could mean for you.

Before your Business Overview Call, I wanted to personally welcome you and share a quick introduction to who we are, what we believe, and how we support experienced business leaders as they build meaningful coaching practices.

We’re looking forward to learning more about you and your goals.

All the best,Steve ThompsonCEO, Focal Point
300+Coaches

A strong and growing community of successful business coaches.

22+Years

A proven track record of helping businesses and coaches thrive.

Global
Community

Coaches across North America and around the world.

Real Impact

Thousands of businesses stronger, healthier, and more valuable.

Your path forward

Explore Your Discovery Journey

We believe the best partnerships start with curiosity. Here’s what you can expect as you learn more about Focal Point and determine if it’s the right fit for your next chapter.

1

Initial Overview

We want to learn about you and share more about Focal Point to see if there’s a mutual fit.

2

Assessments

Get a clear picture of your knowledge, skills, experience, and preferences.

3

Coach Calls

Guided conversations with our Coaches to learn, ask questions, and get real-world insights.

4

Franchise Disclosure Document (FDD)

A detailed manual that tells you everything you need to know before committing to a franchise.

5

Executive Call

A high-level conversation with leadership focused on strategy, guidance, and next steps.

6

Virtual Discovery Day

Meet our team, ask questions, and get a clear sense of what it could look like to build your coaching business with us.

7

Franchise Agreement

The details of how you’ll run your business under the Focal Point brand.

8

Funding

We partner with trusted funding companies to make the financing process as seamless and straightforward as possible.

Investment & royalty structure

Watch an Overview
of the Discovery Journey

This video covers the Focal Point investment and royalty structure.

A strong foundation

Business Foundations for Lasting Success

Three powerful pillars. A more valuable you. A stronger tomorrow.

Business education and collaboration

Education

Gain proven business coaching methodologies, tools, and resources to help you make an immediate impact.

Professional business coach

Professional
Certification

Build credibility and confidence with our industry-recognized certification program.

Personal growth and wellbeing

Personal
Transformation

Invest in yourself personally and professionally as you help others achieve their goals.

A powerful advantage

Find. Connect. Nurture. Convert.

Your all-in-one marketing platform that builds your pipeline and helps you grow your business.

Prospecting &
Client Acquisition

Identify the right businesses with powerful prospecting tools, and AI-powered insights.

Brand, Content &
Digital Visibility

Show up like an established business with professionally developed content, lead-generation campaigns, and more.

Automated Campaigns
& Engagement

Nurture leads with automated campaigns that keep you top-of-mind and build trust over time.

One Connected
Marketing Platform

Manage your prospects, content, appointments, and follow-up in one smarter system.

Focal Point team member

You’ve made it to the end of this page!

What’s Next?
You have a meeting scheduled with one of our team leaders to kick off your Focal Point journey and answer any questions you may have.

Here’s a tip: Keep this page handy by bookmarking it in your browser. You can come back any time for a refresher.

Smiling business coach at a laptop
Explore the details

A Closer Look
at the Focal Point
Opportunity

Discover how our assessments, training, marketing support, and proven systems help you build a rewarding coaching business with confidence.

Get to know yourself

Complete Your
Assessment

The TTI Assessment is an important step before your next call. This behavioral assessment tool is based on the classic DISC model, designed to help individuals and organizations understand communication styles, behavioral tendencies, and workplace motivations.

It usually takes about 20 minutes, and once finished, you will receive a detailed report to review with your coach recruitment rep. For the best experience, please complete the assessment in Google Chrome on a computer and in one sitting. The assessment does not work well on mobile or tablet devices. Please do not share this link with anyone else.

If you have already completed the DISC Assessment, please disregard this step.

Get Started
Laptop showing a DISC assessment chart
Marketing support

Marketing Support Built
for How Clients Choose Today

One of the most important questions every prospective coach asks is: “How will I find clients?”

It is the right question. Building a successful coaching practice takes more than being an exceptional coach. You need to know how to position yourself, build credibility, create demand, stay visible, nurture relationships, and turn interest into clients.

At Focal Point, you do not have to build that marketing engine alone.

You are supported by a professional marketing team that understands today’s rapidly changing client journey, from search behavior and social algorithms to digital advertising, content, lead nurturing, AI, and the growing number of touchpoints that influence a buying decision.

And we continue to invest in the technology and infrastructure behind your business.

Focal Point coach smiling in a client meeting
A modern ecosystem

A Modern Marketing Ecosystem for Your Coaching Practice

As a Focal Point coach, you have access to an expanding suite of tools and resources designed to help you market and grow your business more effectively, including:

Laptop, notebook and coffee on a wooden desk

  • A professionally branded, lead-generation website

    Built to establish credibility, communicate your value, capture prospects, and create opportunities for engagement.

  • A Marketing Platform

    Bringing your CRM, prospect pipeline, email nurturing, campaign automation, appointment booking, social publishing, reputation management, and marketing activity together in one connected system.

  • Business prospecting tools

    That help you identify and research companies and decision-makers aligned with your ideal client profile.

  • Automated nurture campaigns and lead-generation resources

    Designed to help you stay relevant and build trust as prospects move through their decision-making process.

  • Professionally developed content and digital assets

    That make it easier to maintain a consistent, credible presence without creating everything from scratch.

  • Coach intelligence and AI-enabled tools

    That help you prepare, personalize outreach, and work more efficiently.

  • Ongoing strategy, education, and marketing support

    As platforms, algorithms, technology, and client behavior continue to evolve.

Find and win clients

How Focal Point Helps You Find and Win Clients

See how Focal Point helps coaches build a more consistent path to new clients with a connected Marketing Platform designed to identify targeted prospects, support relationship-building, nurture opportunities, and move them toward meaningful business conversations.

You coach. We help build the infrastructure.

Here’s The Fun Part —
Coach Onboarding!

As you move through the Focal Point discovery process, one thing we want you to be sure of is this: you won’t be building your coaching business alone.

From day one, we surround our coaches with a comprehensive support system designed to help you launch strong and grow with confidence over time. That includes live and on-demand training, one-on-one mentoring, regular team coaching, structured onboarding, and a community of seasoned coaches who genuinely want to see you succeed.

In this short video, our Incoming Coach Success Leader, Trisha Stetzel, will walk you through what that support looks like—from your very first week through years of sustained business growth.

To make things even easier, we created a document that lets you visualize your onboarding journey step by step.

Your next step in discovery

Connect with
Our Coaches.

Hear directly from the people who know what it takes to build a Focal Point coaching business.

We’ll match you with up to three experienced and newer coaches so you can ask candid questions about their journey, the support they’ve received, and what life as a coach is really like.

Complete the short matching questionnaire using Google Chrome on a computer, in one sitting.

Get Matched with Coaches
Two business professionals smiling and shaking hands
Make the most of every conversation

Good questions lead to
great conversations.

Before your coach calls, take a look at our Coach Call FAQ Guide. It will help you explore the things that matter most—from finding clients to training, mentoring, and ongoing support.

Download the FAQ Guide
Hear it from the coaches

Why Our Coaches Love
What They Do.

Every coach has a different story. Hear why they chose Focal Point, what keeps them inspired, and how coaching has shaped their work and lives.

What’s your point?

As you watch, consider what a more meaningful next chapter might look like for you.

Curious to hear more from our coaches?

Explore coach-led webinars for more perspectives, insights, and practical guidance.

Explore Coach Webinars
Two business professionals reviewing financial documents at an office desk
Plan with perspective

A Financial Snapshot of
What Could Be.

Our blank 7-year pro forma is a personal “what-if” planning tool. Use it to think through the financial side of owning a coaching business and explore your assumptions.

A note on review: Our recruiting team cannot review a partially or fully completed pro forma. You can request input from Focal Point coaches during your calls.

Download the Pro Forma
The journey ahead

What Happens Next in Your Discovery Journey?

The discovery process typically takes 4–6 weeks, giving both you and Focal Point time to explore whether the opportunity is the right fit.

  1. Connect and explore

    Speak with coaches and Focal Point leaders. Ask questions, compare experiences, and get a clearer picture of the business.

  2. Virtual Discovery Day

    Selected candidates are invited to a deeper discussion about the opportunity. An invitation is not guaranteed.

  3. Make a mutual decision

    If it feels like the right fit for both sides, we’ll discuss the potential next steps toward joining Focal Point.

Business professional connecting puzzle pieces over financial charts at a desk
An informed decision. Together.

The Final Decision.

If you receive an offer after Discovery Day, we’ll ask for your decision within one week. This helps us plan the resources and support for a potential onboarding.

Our aim is to make sure you have the information you need to make a confident choice—either way.

1
week to decide

if an offer is made

Smiling businesswoman with arms folded
Before your next call

Let’s Recap.

Four simple things to focus on:

  • Complete your coach-matching questionnaire.
  • Schedule conversations using the links provided.
  • Use the FAQ guide to prepare your questions.
  • Explore your financial assumptions with the blank pro forma.
Questions? Your Focal Point recruiting representative is here to help.Back to the Previous Step
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